Data scientist, analyst, and AI engineer with 15 years of experience in tech. Growth roles at Facebook, Twitch, and TikTok, failed IPO at Wish, successful exit at LiveRail.

Professional Experience

Marin Data Science·Data Scientist / AI Engineer·Fairfax, CA

Mar 2025 - Present

• Data pipelines connecting Shopify (transactions, retention, LTV) with Google/Meta/TikTok Ads (costs, conversions, CAC) for end-to-end ROI tracking
• Backoffice analytics suite: full funnel, retention, churn, and LTV reporting with breakdowns by network, campaign, creative
• Ad Campaign and Creative Management tools to streamline AdOps workflows

ID.me·Principal Data Scientist·McLean, VA (Remote)

Nov 2023 - Mar 2025

• Led data science for ID.me Shop affiliate program (discounts for verified Military, Nurses, Teachers, First Responders)
• Built automated reporting, optimization tooling, and customer segmentation models for targeted campaigns
• Hired and led a small team focused on growth analytics

TikTok·Lead Data Scientist, User Growth·San Jose, CA

Nov 2022 - Nov 2023

• Led analytics, A/B testing, and dashboarding for TikTok Shop US product launch
• Ran experiments on coupon and discount strategies to drive first purchases
• Hired early User Growth team across Data Engineering, Data Analytics, and Data Science
• Implemented multiplicative funnel decomposition framework for commerce metrics

Wish·Staff Data Scientist, Pricing·San Francisco, CA (Remote)

Jun 2020 - Nov 2022

• Owned Dynamic Pricer analytics — price optimization across user+product tuples
• Identified long-term retention impacts through holdout analysis, influencing pricing strategy
• Worked closely with executive team through company transition period

Twitch (Amazon)·Senior Data Scientist, Ads·San Francisco, CA

Mar 2019 - Jun 2020

• Primary DS through new product features: streamer ad incentives, picture-in-picture viewing
• Connected Amazon Ad Network to Twitch to programmatically fill and monetize unused inventory
• Ads revenue increased >50% Y/Y, attributed to foundational ad tech improvements

Facebook·Data Scientist·Menlo Park, CA / London, UK

Aug 2014 - Mar 2017

• Led measurement for LiveRail acquisition integration; analysis drove product rebranding to Audience Network for Video
• Lead data scientist for Audience Network launch in London — grew to $100M revenue run rate in 8 months
• Built inventory quality measurement and enforcement systems for competitive auction pricing
• Designed sales incentive system correlating bonuses with audience value

Skills

Education

Master of Arts in Applied Statistics - University of Michigan

2012

Bachelor of Science in Mathematics - University of Minnesota

2005